Before they called it specialty
How the first coffee Erna Knutsen ever sold found a permanent home on our shelf. Before specialty coffee had a name, it had a woman in San Francisco quietly building the trade that would define it. Erna Knutsen was a secretary at a coffee importer called BC Ireland. She wanted to do more, but the men at the company wouldn’t let her into the cupping room. So she found another way in: selling coffee to the small roasters the industry largely ignored, the ones who only needed a few bags at a time. The industry called them the “small trade.”