Why We Roast Our Own Coffee — And Why It Matters to You
At Oren’s Coffee, roasting isn’t just a step in the process; it’s where coffee goes from good to genuinely memorable. We roast our own beans because it gives us control over freshness, flavor development, and consistency. These are three things that matter deeply to people who care about what’s in their cup. That control starts and ends with Oren. Why Roasting Matters for Your Cup Coffee doesn’t taste like much straight from green beans. Roasting transforms it, unlocking the oils and aromas that give great coffee its character, making it vibrant, nuanced, and enjoyable. But not all roasting is created